Ms. Zappa, 43, an accredited professional with the national environmental building standards program known as Leadership in Energy and Environmental Design or LEED standards, was most recently the green business development director for the Green Building Alliance. (P-G, Karamagi Rujumba)
Ms. Zappa, whose first day of work is Monday, will be paid $85,000 a year. (ibid)
Holy solar panels! That demands lots of sustaining to take place. Remember the City's sustainability coordinator?
Ms. Baxter will be paid $45,347. (P-G, Rich Lord)
How did Ms. Zappa make out so much better at the County than Ms. Baxter did at the City? One reason may be that Zappa literally wrote the
How to Ask for Money 9/28/2006
By Jeaneen Zappa, owner of Zappa Consulting, a strategic and tactical marketing firm in Pittsburgh, PA.
What’s the difference between a $70,000 and a $75,000 starting salary? Answer: $381,000. According to author and economist Linda Babcock, Ph.D., keynote speaker at the 2006 Pittsburgh Athena Awards, that’s how much a woman who declines to negotiate the $5,000 increase in her starting salary would leave on the table over a 30-year career.
“The younger the age at which you start negotiating, the bigger the financial impact,” said Babcock, whose 2003 book, “Women Don’t Ask: Negotiation and the Gender Divide,” was named by Fortune Magazine to its list of the “75 smartest business books of all time.” (Jeaneen Zappa, WEDO)
Good for her.
But that caused me to notice that Zappa once managed "a strategic and tactical marketing firm"; that her academic degrees are in magazine journalism and marketing; that her job at the Green Building Alliance was to manage "the Green Building Products Initiative, which seeks to spur economic development in Pennsylvania through the manufacture of green building products and development of related technologies."
Lindsay Baxter on the other hand is earning her Masters in Environmental Science; she was the lead writer and researcher for a Pittsburgh Climate Action Plan that includes such things as turning hot water heaters down to 120 degrees.
So should real environmentalists be leery that by going with Jeaneen Zappa, Allegheny County is headed in a direction of style, marketing and economic development -- with little substance?
On the workbench in her basement, Jeaneen Zappa keeps color-coordinated caulking guns, white for the kitchen, brown for the windows and clear for other parts of the house. For five years she has been using them to fill the gap and holes in her 100-year-old house in Crafton. But she knew it wasn't enough.
So when a friend suggested she get an energy audit from Conservation Consultants Inc., she put down her caulk and reached for the phone. (P-G, Bette McDevitt, 2004)
I'm not sure how that little tableau evolved into mammoth-length story in the Post-Gazette, but she seems very environmentally mindful.
“[The GBA's new headquarters in the Terminal Building] really has a lot of important features for us,” said Jeaneen A. Zappa, deputy director of the Alliance. “It’s a historic building and it allows us to show that green building can be done in an existing space and not just a new building, which is a common misconception.” (Trib, Ron DaParma)
Can't fault her for not apprehending important symbolism. It will be interesting to see how Allegheny County's ecological footprint shrinks while the County Executive's political footprint grows.