The City of Pittburgh will solicit sponsorship deals with the help of a firm called The Active Network, reports the P-G's Rich Lord. This assistance will cost the city $75,000 plus 12% of the take.
"We raise revenue without raising taxes," said Don Schulte, director of The Active Network's properties division. "This isn't about signage. It's about having corporations find ways to give back to the community without being offensive."
Original Research: Don Schulte was president of the Public Enterprise Group, before that firm was purchased as a division of The Active Network. Some of their work involved selling space on "municipal furniture," which can include everything from lavatories to parking-space blocks. But the firm seems most proud of their work making Coca-Cola the "Official City Beverage" of Huntington Beach, California. All public vending machines and snack bars now sell only Coke products.
What the Comet finds most interesting is that many Huntington Beach public concerts and events now take place on something called the Coca-Cola Main Stage. It reminds us of the controversial renovations being made for the purposes of providing a larger, better stage at Point State Park. We wonder if this is why the Fort Pitt preservationist objections are being met with "BUDGET ... DEADLINES ... LA LA LA I CAN'T HEAR YOU!!!"