Four (4) Luke Ravenstahl campaign spots have been released on YouTube. The ads were plainly ordered up by the official campaign; the production values are through the roof, and the messaging is strategically on-target. Ravenstahl himself appears stronger than we've ever seen him, and the local news will describe the ads as "long, detailed, and policy-oriented."
Why I'm Running For Mayor
Clean and Safe Streets
Financially Sound Pittsburgh
Jobs and Economic Development
The most interesting, in our opinion, is "Financially Sound Pittsburgh." First he offers good news on the budget -- we're turning the corner, and we have a surplus, or "rainy day fund" -- because he's been able to make tough choices.
Since it's hard for a lay-citizen to evaluate such claims, it would be nice if some candidates for Controller would chime in, seeing as how they all agree it is their job to "translate" the city budget into plain English for the constituents.
The words "No New Taxes" float across the screen, and Ravenstahl touts his lowering of the parking tax, the business privilege tax, and the amusement tax on non-profits. He delivers a sermon on the evils of taxation that would make President Bush proud.